Tourism sector growing in The Hague
Second biggest tourist destination
- 24 October 2013
- 28 May 2014
The Hague’s tourism sector has been growing steadily over the past few years. It is now the second biggest tourist destination for day trippers and holiday makers after Amsterdam.
The number of hotel nights in The Hague increased by 5% in 2012 and the city welcomed 1.2 million tourists, half of whom came from abroad. Tourists spend an average of € 2 billion a year in the local economy. Today 1 in 10 residents make their living from the tourism sector.
Promoting the city worldwide
The Hague Municipal Executive on 17 October presented the city’s strategy for the tourism industry for the coming years in the so-called ‘Kanskaart Toerisme.’ The municipality is now aiming for 3% annual growth and 1,500 more jobs in the city’s tourism industry by 2020 through more intensive partnerships with commercial parties.
The Municipality of The Hague has extra money available for 2014 to promote the city worldwide. The city also has a € 1 million advertising budget for the Scheveningen beach resort.
According to Deputy Mayor Marjolein de Jong (Culture, City Centre and International Affairs), the entire city profits from the fact that The Hague is an interesting city trip destination and that tourists come for the city’s beaches.
‘We are going to make good use of high quality events such as the Hockey World Cup and the reopening of the Mauritshuis to lure more tourists to The Hague,’ explained De Jong. She also said that The Hague had signed an agreement with Chinese tour operators to bring 100,000 Chinese tourists to the city each year.
Plans for the future
Next year digital screens will be placed throughout the city with up-to-date information about events, hotel deals and other practical tips for the city’s visitors. The municipality is conducting a feasibility study into creating a new attraction around the theme of ‘peace.’
The municipality will also look into whether a so-called hop-on hop-off tourist bus would be profitable. It will place extra emphasis on the city’s royal character and will lobby the Dutch State to open the Royal Stables to the public.